My colleague Alex Ramsey asserts that “virgin viewers never see a visual aid exactly as we do when we prepared it in advance.” As the creator, we planned, developed and slept with it. Then revised and revised further. In our minds, the final visual is spot on in showing what we wish to convey. Unfortunately, […]
A Good Story Gets the Glory
“Russ, the lawyer who effectively tells a story almost always wins the verdict,” said the judge. Other judges I’ve spoken with agree. But the advice transcends professions. The same is true for closing a sale. For securing investor funding. For capturing hearts of any audience. Why? Story is in our DNA. From Neanderthal to millennial, […]
The Greek Salesman and a Yankee Union Boss
Perhaps we most often miscommunicate when we get the proverbial “cart before the horse,” but need to get “heart before the discourse”! Communication is first and foremost about relationship. Why then do we typically launch straight away into the factual content of our message, and marvel at the recipient’s rebuff? This is not a new […]
