As a business owner, your most valuable asset aside from your people is your intellectual property. This session saddles you up to better protect, manage and fatten that cash cow.
• Distinguish between the intellectual property types
• Ensure ownership from the outset (employees vs. contractors)
• Ace copyrights and avoid copy-wrongs
• Master the trademark DOs and DONʼTs
• Preserve, Protect & Defend — Police your I.P.
• Stop rustling others’ cash cows
• Avoid “public domain” land mines
• Capitalize and comply with licensing opportunities